Intel and the benchmark scams?

We all believe that now, it is Intel's time to beat the hell out of AMD after the release of the Core Microarchitecture. But, for so long AMD had been shouting foulplay by Intel to mislead the analyst, Wall street and the consumers to make them believe this. Until recently, I never gave my ear to it, despite being an AMD fanboy. But, now analysis and post mortem of the presentation meet by, Intel Server Platforms Group general manager Kirk Skaugen on February 21st, and later on 28th is shocking to say the least.

The way Intel has presented the presentation has been very unprofessional and unethical. They have tried to impose and highlight their supremacy over AMD in a very cheap manner. These are the few of those.

  • Intel has compared their latest Xeon processors with pretty much old Opterons to declare themselves the leader. To make it worse, they even have a unnamed processor compared with the Xeon. Some of the benchmarks are with dual cores, some with single cores, and one nameless processor. All the while the Intel counterpart remains the same.
  • Lot of footnotes and disclaimers on each of the slide, which are hardly legible and the scores have been twisted, the slide title showing two high end Intel and AMD processors while tests being done between, the best Intel and a weaker AMD.
  • In the 1st presentation (on 21st), a footnote says " the latest opteron XXX has not been used because the benchmarks are not available, and hence we are comparing against an older version". Next presentation(on 28th) , the footnote is missing, so we naturally assume that it uses the latest Opteron, but on close examination, it is still the older one.
  • A slide show titled comparison of Xeon 5xxx with Opteron 2xxx, and not a single comparison is with 2xxx and this fact is safely buried in the cryptic footnotes.
  • They were using a six year old SPEC benchmark to prove that they were leaders and the wide gap in the benchmarks, while no one is using those benchmarks and the new ones are pretty common.

These medley of errors, or delibarate makeovers flooded the whole presentation. I wonder how could a high profile company even dare to do this? Obviously, every single analyst would have figured out these. This has simply been shameful, to say the least.
Adopted from: blogs.ZDnet.com

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download the Intel presentation and check for yourself.
Read the original article.
Post-mortem report (must see).

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2 comments:

Syafrizal said...

Well they have been going like that since the days AMD came out with their own dual core. When they are out of ideas on how to surpass AMD, sometimes they come out with ridicule actions. I don't know what these giants are thinking. I'm not a fan of Intel and I've been using AMD since the beginning. Well not the hot-in-here Duron I mean.

Syaf The Geek

Anonymous said...

there remains nothing special in this case too. it is just cheap business popularity. after all which company values for the statements it makes for more business? i do not think anything straight forward sells in today's world. it is only a matter of careful and logical analysis that can save us customers from such false claims. to end up , me too a hardcore AMD fan.